Climbing brand Content STRATEGY

MULTI-Climbing is a new women’s climbing brand that crafts products for life on and off the climbing wall. Joining the team at the launch, I partnered with the founder to define four strategic brand pillars, iterating on visual and narrative messaging on socials platforms. In two months, I drove 32% growth in new audience exposure and 8% lift in follower retention through data-informed iteration.

• Brand positioning

  Partnered with MULTI’s founder to define four strategic brand pillars, iterating on visual and narrative execution on socials.

  Multi-purpose: Positioning brand for climbing and lifestyle

  Climbing: Positioning brand around climbing, building credibility

  Climber-Community: Positioning brand as integrated and loved

  Design & Materials: Positioning the brand as well-crafted and performance-based

• Visual Storytelling

  Differentiating the four brand pillars through visual storytelling

• Project managing

  Initiating weekly check ins, compiling weekly to dos and targets for the team, including founder.