L’Oréal x suncare narratives
Insights and recommendations for L’Oréal to enter the suncare market, based on cultural research and consumer study.
Don’t You Mean Football? Decoding the Rise of American Soccer Culture
A blueprint for encoding soccer’s culture capital in the United States.
audio storytelling to increase intentional film ENGAGEMENT
After noticing an increase in social media consumption and decrease in intentional film engagement, I pursued a nine-month independent study to understand our media engagement, the systems that support it, and its consequences. This project culminated in a four-episode narrative podcast series.
Social Journaling to incite museum visitation
Despite the free and renowned museum on Dartmouth’s campus, the museum experiences very little student traffic. Partnering with the Hood Museum of Art, my team and I spent an academic year understanding students needs and interests to design a solution that would draw their attention.
Commercialization of Brazilian samba
Widely recognized as a symbol of Brazilian national identity, this project asks what happens when a symbol of community is commercialized internationally.