L’Oréal x suncare Cultural narratives
Insights and recommendations for L’Oréal to enter the suncare market, based on cultural research and consumer study.
Cultural insights newsletter
A blueprint for encoding soccer’s culture capital in the United States.
audio storytelling to increase intentional film ENGAGEMENT
Four-episode narrative podcast series exploring the systems that facilitate engagement with film across France and the U.S.
Social Journaling to incite museum visitation
Designing experience to incite museum visitation, based on user pain points and needs
Client work not published:'
Legacy Investing — Tech Real Estate developer, positioning, naming, and channel strategy
Devoción — Coffee company, Brand refinement
Independence Pet Holdings — Pet insurance, audience segmentation
Alila — Luxury wellness hospitality, brand refinement
Various luxury real estate developments